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The

Marketing
Leadership
Masterclass

By Thomas Barta & Syl Saller

Real-time cohort • 100% online • 12-week sprint

The Marketing Leadership Masterclass gives you the complete toolkit to build your influence and boost your career. From the world’s largest ever studies on marketers’ success.

The Marketing Leadership Masterclass.
In a nutshell.

Masterclass_Curriculum

Become more influential

You love marketing. Now, make your ideas happen. In just 12 bitesize modules, learn how to win over stakeholders, mobilize colleagues & clients, lead teams. It’s the complete marketing leadership class by world-leading experts Thomas Barta & Syl Saller.

Masterclass_Network

Learn with peers

Come together 24/7 with fellow students from the Americas, Europe, Africa, Asia/Pacific. On our unique discussion platform, solve challenges, help others. Be part of a real-time peer group. In this class, you are never alone!

12 week sprint

A fun, 12-week sprint

We’ve built this class from the ground up for busy people. All lectures are short and on demand. Learn at your own pace. But no worries: we’ll pace you. In this class, you can’t fall behind. Earn your Certificate in Marketing Leadership!

Joining the Marketing Leadership Masterclass. What’s it going to be like?

 

A fun, 12-week sprint: The Fall program runs October 10, 2022 – January 29, 2023 (including a well deserved holiday break from December 12 to January 08).

12 modules, seeded weekly: Each week we’ll message you with new, bitesize lectures, including videos and some readings.

A real community: Learn together with peers from around the globe, 24/7. Ask questions, solve problems together.

True diversity: Meet marketers who work client-side, agency-side—from a large variety of industries.

100% online, at your own pace: Take lectures as they come out, binge-watch—you choose.

Workbook: Craft your own personal plan along the way.

Masterclass mentors: Reach out if you need help. Our mentors are there for you.

Live sessions: Problem solve directly with Thomas, Syl, and top-ranking guest mentors (join live or watch the recordings).

Optional “challenges”: You’ll get to solve 4 of them.

Certificate in Marketing Leadership: Go for merit or even distinction!

In just 12 weeks, become the influential marketer you always wanted to be!

How this class works. All you need to know in short clips.

Success stories. See how the Marketing Leadership Masterclass has made a difference for our alumni.

Learning redefined. You aren’t just watching—you’ll join the debate.

We’ve designed one of the world’s most interactive learning platforms to help you learn from your peers.

Step 1: watch. We’ll release fresh lectures every couple of days, with short videos and readings.

Step 2: discuss. For each lecture, we have formulated a set of powerful questions—centered around your work. Join the community debate, share ideas, ask questions, support each other—24/7.

Step 3: apply. With help of questions and your workbook, build your plan. Make change happen—right next day.

You’ll learn a lot from the videos. But the real magic happens when you team up and solve problems together with your peers.

MarketingLeadershipMasterclassPlatform

Guest mentors. Learn from top-ranking leaders during our fireside chats.

Learn marketing leadership. In 12 pathbreaking modules.

Marketing Leadership

Get personal support. Our Community Mentors look forward to working with you.

Meet our Community Mentors can’t wait to help you learn, connect, inspire. Successful marketers and previous Marketing Leadership Masterclass participants, they know what it takes to make marketing leadership work.

Jimmy Bowens

Jimmy Bowens

Head of Brand/Product Marketing, Eduction Perfect

Nandini Anitha Nandakumar

Nandini Anitha Nandakumar

Senior General Manager, Marketing, Diageo

Oliver Bowie

Oliver Bowie

Independent Marketing Consultant & Mentor

Rachel Moss Masterclass Participant

Rachel Moss

Marketing Strategy Manager, Camelot

Dirk Schönmetzler

Dirk Schönmetzler

Head of Brand Marketing, ODDSET

How it all started: The world’s largest ever study on marketers’ success.

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

—JIM STENGEL
Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

—SETH GODIN
Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

—SYL SALLER
CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

—PAUL POLMAN
CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

—DOMINIC BARTON
Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

—SHERILYN SHACKELL
Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”

—SIR MARTIN SORRELL
CEO, WPP

The_12_Powers_Of_A_Marketing_Leader

Thomas Barta

Syl Saller

Syl Saller CBE, is among marketing’s preeminent global leaders of our time.

In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.

Answers to your questions

A letter to your boss

The Marketing Leadership Masterclass is more affordable than your average conference ticket. Furthermore, most companies support employees who take the class. Here’s some inspiration for a letter to your boss or HR team:

Dear _______,

I like to take the world’s foremost course on marketing leadership: the Marketing Leadership Masterclass. I’d be thrilled if you sponsor me.

As you know, I’m working on several important projects. I’ve developed my functional skills. But I realize, making change happen can be tricky. It’s about getting support from decision makers, colleagues, clients/customers. That’s what I need to learn now.

In particular, I believe this class will help me to …

Any training next to my demanding projects will stretch me. Luckily, the class is very flexible. I can shedule lectures to fit my calendar. I’ll make the time by doing the following …

The class costs less than a conference ticket and I’d love to sign up by _______. 

I believe the Marketing Leadership Masterclass is the training I – and perhaps our entire team – need right now.

Would you support me and reimburse the training fee?

Best regards,

Send me the details

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