#1 Leadership Thinker in the World*
In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.
An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.
Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.
Thomas is a former partner of McKinsey and an organizational psychologist. He conducts groundbreaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. To date, thousands of executives have attended his marketing leadership classes.
Thomas is the leadership dean of the Marketing Academy CMO Fellowship and an Honorary Fellow of the Marketing Society.
His work appears in Forbes, Marketing
Week, and on his own TryThis.Blog.
We run two open classes each year in September and in April.
If you have a team of 100 or more, we may put
on a class specifically for you. Just message us at
The platform lets you discuss with the other course participants, form groups, start new topics. We have moderators to help direct the discussion--as needed. Thomas and Syl will reply to your questions during the Q&A sessions.
The tuition fee for the full 12-week course, all material, the live sessions, and 100 days access to the collaboration platform is € 1.099,* that’s ca. £ 999 or US$ 1,229.
* Plus VAT for companies, where applicable
The Marketing Leadership Masterclass differs from almost any other class you can take. At its heart is intense peer discussion. You can interact and learn with others, debate, and form groups. In this Masterclass, you’ll work on real life issues—and on your plan. If you fully embrace it, this class will be transformational for your career.
I’d like to take the world’s leading course on marketing change leadership. Would you sponsor me?
As you know, I’m working on several important projects for our firm. I’ve already developed my functional skills through training and your apprenticeship. But you also know, making change happen inside organizations can be tricky. That’s why I’m keen to skill up.
The course I’d like to join is the Marketing Leadership Masterclass. It’s taught by one of the world’s foremost marketing leadership experts, Thomas Barta, and by world-leading Diageo CMO Syl Saller. The course has a rigorous curriculum and teaches the essence of leading change inside organizations.
Previous participants have said the course is “eye opening” and has “lasting impact for both professional and personal life.” I can apply these change-skills directly to my work.
The tuition fee is € 1099. The next class starts in April 2021 and I’d love to sign up by _________.