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The

Marketing
Leadership
Masterclass

By Thomas Barta & Syl Saller

Real-time cohort • 100% online • 12-week sprint

The Marketing Leadership Masterclass is the complete toolkit to help you build your influence and boost your career. From the world’s largest ever studies on marketers’ success.

The Marketing Leadership Masterclass.
In a nutshell.

Masterclass_Curriculum

Learn to lead upwards!

Master what other classes won’t teach you. In just 12 bitesize modules, learn how to win over stakeholders, mobilize colleagues & clients, lead empowered teams. It’s the complete marketing leadership class by world-leading experts Thomas Barta & Syl Saller.

Masterclass_Network

Study with peers

Come together 24/7 with fellow students from the Americas, Europe, Africa, Asia/Pacific. On our unique discussion platform, solve challenges, help others. Be part of a real-time peer group. In this class, you are never alone!

12 week sprint

10 minutes daily, 12 weeks

We’ve built this 12-week sprint from the ground up for busy people. All lectures are short and on demand. Learn at your own pace. In this class, you can’t fall behind. Earn your Certificate in Marketing Leadership!

A week with us. What’s it going to be like?

 

When you first log on, you’ll immediately meet your peers from around the globe, client-side, agency-side—from a large variety of industries. Start to network and make friends.

Every week, we’ll message you with new, bitesize lectures during our fun, 12-week sprint. Each lecture includes videos and readings. As everything is online 24/7, you can take the class at your own pace!

For each lecture, we’ll provide you questions for your workbook, so you can apply the learnings right away.

Once you have watched a lecture, join the discussion with your peers, ask questions, solve problems together!

Almost every week, we’ll run a live session with Thomas, Syl, or top-ranking guest mentors. Join live or watch the recordings.

Facing difficult business issues? Need help with the class? Turn to one of our Mentors or join their weekly Coaching Circles to get real, personal support.

Throughout the Masterclass, we’ll give you 4 optional Challenges, asking you to apply what you have learned.

Once you have completed the class, you’ll receive your graded Certificate in Marketing Leadership.

The program runs April 9 – June 7, 2024

In just 12 weeks, become the influential marketer you always wanted to be!

The Marketing Leadership Masterclass: impact!

Participant ratings

  • More business impact 90% 90%
  • More confidence 91% 91%
  • Useful time spent 97% 97%

Average participants scores, 2021-2023, % top-box agreement

How this class works. All you need to know in short clips.

Success stories. See how the Marketing Leadership Masterclass has made a difference for our alumni.

Learning redefined. You aren’t just watching—you’ll join the debate.

We’ve designed one of the world’s most interactive learning platforms to help you learn from your peers.

Step 1: watch. We’ll release fresh lectures every couple of days, with short videos and readings.

Step 2: discuss. For each lecture, we have formulated a set of powerful questions—centered around your work. Join the community debate, share ideas, ask questions, support each other—24/7.

Step 3: apply. With help of questions and your workbook, build your plan. Make change happen—right next day.

You’ll learn a lot from the videos. But the real magic happens when you team up and solve problems together with your peers.

MarketingLeadershipMasterclassPlatform

Guest mentors. Learn from top-ranking leaders during our fireside chats.

Learn marketing leadership. In 12 pathbreaking modules.

Marketing Leadership

Get personal support. Our Community Mentors look forward to working with you.

Our Community Mentors can’t wait to help you learn, connect, inspire. Successful marketers and previous Marketing Leadership Masterclass participants, they know what it takes to make marketing leadership work.
Jimmy Bowens

Jimmy Bowens

Head of Brand/Product Marketing, Eduction Perfect

Nandini Anitha Nandakumar

Nandini Anitha Nandakumar

Senior General Manager, Marketing, Diageo

Kate

Kate Gandhi

Brand Director, Volcano Coffee Works

Rachel Moss Masterclass Participant

Rachel Moss, Lead Mentor

Marketing Strategy Manager, Camelot

Matt Crole Rees

Matthew Crole Rees

Head of Customer- Acquisition & Retention Marketing at Confused.com

Oliver Bowie

Oliver Bowie

Independent Marketing Consultant & Mentor

How it all started: The world’s largest ever study on marketers’ success.

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

—JIM STENGEL
Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

—SETH GODIN
Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

—SYL SALLER
CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

—PAUL POLMAN
CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

—DOMINIC BARTON
Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

—SHERILYN SHACKELL
Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”

—SIR MARTIN SORRELL
CEO, WPP

The_12_Powers_Of_A_Marketing_Leader

Thomas Barta

Syl Saller

Syl Saller CBE, is among marketing’s preeminent global leaders of our time.

In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.

Answers to your questions

A letter to your boss

The Marketing Leadership Masterclass is more affordable than your average conference ticket. Furthermore, most companies support employees who take the class. Here’s some inspiration for a letter to your boss or HR team:

Dear _______,

I like to take the world’s foremost course on marketing leadership: the Marketing Leadership Masterclass. Would you sponsor me?

As you know, I’m working on several important projects. I’ve developed my functional skills. But I realize, making change happen can be tricky. It’s about getting support from decision makers, colleagues, clients/customers. That’s what I need to learn now.

In particular, I believe this class will help me to …

Any training next to my demanding projects will stretch me. Luckily, the class is very flexible. I can schedule lectures to fit my calendar. I’ll get a graded Certificate upon completion. 

The class costs less than a conference ticket and I’d love to sign up by _______. 

I believe the Marketing Leadership Masterclass is the training I – and perhaps our entire team – need right now.

Would you support me and reimburse the training fee?

Best regards,

Send me the details

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