The Marketing
cademy Edition

15 September 2020

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“ Everything you need to know to
be a superior marketing leader!”

Marshall Goldsmith,
#1 Leadership Thinker in the World*

The Marketing

The Marketing
Academy Edition

15 September 2020

Book now:

The Marketing Leadership Masterclass – the new benchmark in leadership development for marketers
A complete leadership class – for marketers
Split into 12 modules, the powerful curriculum combines the world’s largest studies on marketers’ success with effective organizational change-strategies taught by McKinsey and top global business schools. At the core: practical ideas that are proven to transform your leadership.
Perfect for people with a busy schedule
Take your lectures on demand. All 12 modules are divided into bite-size lectures with videos, questions, and readings. Find fresh content each week. We’ll pace you via email and even SMS (optional). In only 12 weeks, learn how to lead bosses, peers, teams, and yourself.
Collaboration at the heart of the class
From day one, you’ll join a powerful network of peers. You’ll get 100 days of access to our unique Masterclass platform, where you can ask questions, give advice, and even form groups. Together, find new ways to build more influence, resilience, and business success. Learn how to lead marketing in turbulent times!
Experience on one of the world's most advanced learning platforms:
  • Find new lectures every few days with fresh content and ideas

  • Interact with your peers, ask questions, and exchange advice 24/7

  • Watch engaging lectures with bite-size videos, exercises, and readings

  • Learn from powerful ideas by world leading CMO Syl Saller
Everything you need to know to be a superior marketing leader!
Mashall Goldsmith
#1 Leadership Thinker in the World
A must-read for every present and future CMO who cares about making a difference.
Seth Godin
Author of All Marketers Are Liars
This might just become the bible for marketing leaders.
Sherilyn Shackell
Founder and CEO, The Marketing Academy
The essential leadership playbook for the CMO of the future.
Jim Stengel
Former Global CMO, P&G
An essential read for any marketing professional looking to take the next step in their career.
Dominic Barton
Global Managing Director, McKinsey & Company
Become an Influential Change Leader
  • Driving change inside organizations

  • Proving your work’s relevance

  • Getting more resources

  • Getting colleagues on board
  • Building teams of leaders

  • Inspiring change

  • Making yourself indispensable

  • Achieving real business impact
The Marketing Academy has secured this special member-only class, giving you:
Book now:
  • Additional live sessions with leading CMOs
  • Curated by the Marketing Academy, get first hand ideas for your toughest challenges
  • Learning inside the powerful Academy peer-network
  • Solve problems and work on your influencing-plan together with a group of likeminded peers
  • New commentary and videos by Syl Saller
  • Direct access to Syl and Thomas during the Q&A’s
  • Access at € 769 (ca. £ 699)* - 30% off the standard fee
* Plus VAT for companies, where applicable

Syl Saller CBE, is among
marketing’s preeminent
global leaders of our time

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In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.


Thomas Barta is one of the world's premier experts on marketing leadership.

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Thomas is a former partner of McKinsey and an organizational psychologist. He conducts groundbreaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.

His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. To date, thousands of executives have attended his marketing leadership classes.

Thomas is the leadership dean of the Mark eting Academy CMO Fellowship and an Honorary Fellow of the Marketing Society.

His work appears in Forbes, Marketing
Week, and on his own TryThis.Blog.

Who should enroll?
This Masterclass is for everyone who wants to make change happen. Experienced leaders will learn how to shape the top agenda, influence throughout the firm, and build powerful teams that ask for forgiveness, not for permission.

Emerging leaders will discover why projects sometimes get stuck and what the world’s best influencers do to win.

Agency executives will gain the skills to influence the people who matter and become their clients’ most trusted advisor by helping them achieve real impact.

Career movers will learn how to plan their next gig, get ready to ask the right questions, set the right priorities, and hit the ground running.
When can I start?

We run two open classes each year in September and in April.

If you have a team of 100 or more, we may put
on a class specifically for you. Just message us at

What's the real time commitment?
That’s your choice. Participants looking to experience the full program depth devote 3-4 hours per week. If you are pressed for time, 30 minutes a week will allow you to attend all lessons and discuss with peers.

Here is a simple 1-2-3 rule. Each week, watch 1 lecture, ask 2 questions, and answer 3 questions from your peers. If you can do that – and that’s easy, right? – you’ll take your skills to a whole new level.
How does the discussion board work?

The platform lets you discuss with the other course participants, form groups, start new topics. We have moderators to help direct the discussion--as needed. Thomas and Syl will reply to your questions during the Q&A sessions.

What exactly is included?
  • 12 modules, seeded over 12 weeks, covering all aspects of marketing leadership
  • Additional insights by world-leading CMO Syl Saller
  • 30+ videos, over 100 questions to trigger your thinking, links to articles and speeches
  • Weekly email updates, SMS reminders (optional)
  • Access to the 24/7 discussion board where you can ask questions and help others
  • 6 interactive live Q&A sessions
  • 100 days overall access to the platform
  • Becoming part of the Marketing Leadership Masterclass Alumni network
Are there tests or exams?
You’ll be glad to hear: no! The course holds the most powerful strategies for every change leader. You’ll get to discus your most critical issues with peers. You can work on your own personal plan, but you don’t need people to check on your knowledge. Your real exam is life. That’s what we are helping you build.

We will, however, send you a nice course certificate, recognizing how much you have contributed to the course discussion.
How much does the Masterclass cost?

The tuition fee for the full 12-week course, all material, the live sessions, and 100 days access to the collaboration platform is € 1.099,* that’s ca. £ 999 or US$ 1,229.

* Plus VAT for companies, where applicable

Is the course worth the money?

The Marketing Leadership Masterclass differs from almost any other class you can take. At its heart is intense peer discussion. You can interact and learn with others, debate, and form groups. In this Masterclass, you’ll work on real life issues—and on your plan. If you fully embrace it, this class will be transformational for your career.

Need time
o think?
Register here and we’ll put
you right in front of the line
when future registrations open.
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The Marketing Leadership
Masterclass is more affordable than your average couples‘ weekend trip. Furthermore, most companies support employees who take the class. Here’s some inspiration for a letter to your boss or HR team:

Dear ____,

I’d like to take the world’s leading course on marketing change leadership. Would you sponsor me?

As you know, I’m working on several important projects for our firm. I’ve already developed my functional skills through training and your apprenticeship. But you also know, making change happen inside organizations can be tricky. That’s why I’m keen to skill up.

The course I’d like to join is the Marketing Leadership Masterclass. It’s taught by one of the world’s foremost marketing leadership experts, Thomas Barta, and by world-leading Diageo CMO Syl Saller. The course has a rigorous curriculum and teaches the essence of leading change inside organizations.

Previous participants have said the course is “eye opening” and has “lasting impact for both professional and personal life.” I can apply these change-skills directly to my work.

The tuition fee for this Marketing Academy Edition is only € 769 (30% off the standard price). The next class starts Sep 15, 2020 and I’d love to sign up by _________. 

I believe it's the training I - and perhaps our entire team - need right now.

Would you support me and reimburse the training fee?

Best regards,


The new benchmark in marketing leadership education

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